If you’re considering starting a blog, you should go for it, whether you’re starting a business or marketing an existing business. Think about how most people, including yourself, go about researching anything these days. We do it all online, so if there’s no website for your business, there’s nothing for potential customers to look at. If you offer creative services, such as photography, writing, or web design, then you should already know the importance of a website. It’s where you put your work on display and it shows a level of professionalism to your audience, including potential customers and employers. If you offer any kind of services or products, you should definitely start a blog.
Talking about blogs is one thing, but actually starting a blog is another. And making it a successful blog is even one step further. But first things first, you need to start somewhere. The original Nomadic Matt website didn’t look professional at all. And Groupon’s founder said something similar himself about their original website. The point is, what their websites are now isn’t what they were in the beginning. It takes time and effort to create something great, so don’t feel like it has to be perfect right now. Just work through these five steps and you’ll be off and running:
1. Choose your blog name – Your blog name may be the first thing a potential customer learns about you and your business. A blog name can immediately turn someone off or generate enough interest for someone to stick around your website. Either way, it’s a declaration of what your business is about. When choosing a good blog name, ask yourself a few questions.
2. Set up your blog hosting – Before you can set up a website for your blog, you’ll need to pick a domain name and set up web hosting. This may sound a little technical, but it’s not hard to figure out, especially if you use the right web hosting service. Your domain name should correlate to the name of your website.
3. Create content – Once you have your blog set up, you can start creating content. This is where you’ll need to be creative and think about what kind of content will engage your readers. You’ll also need to consider SEO when creating content so that it can be found by search engines.
4. Promote your blog -.