Rihanna Steps Down as CEO of Savage X Fenty

Rihanna, the renowned singer, songwriter, and entrepreneur, has recently made a significant decision regarding her lingerie brand, Savage X Fenty. After successfully leading the company as its CEO since its inception in 2018, Rihanna has chosen to step down from the role. This transition marks a pivotal moment for the brand and signals the beginning of a new era for Savage X Fenty.

rihanna cheif executive officer
Rihanna in left and Hillary Super in right

Taking Rihanna’s place as the CEO and board member of Savage X Fenty is Hillary Super, an accomplished leader in the fashion industry. Super brings a wealth of experience to her new position, having served as the global CEO of Anthropologie Group for four years. Prior to that, she held key leadership roles at renowned fashion retailers, including American Eagle, Guess, Old Navy, and Gap. Super’s expertise and strategic vision are expected to drive the continued growth and success of Savage X Fenty.

Although Rihanna is relinquishing her role as CEO, she will maintain her involvement in the brand as the executive chair, ensuring her continued influence over Savage X Fenty’s creative direction. In an interview with Vogue Business, Rihanna expressed her gratitude for the brand’s impact on the industry, stating, “It’s been beautiful to see our vision for Savage X Fenty make such an incredible impact over the last five years. This is just the beginning for us, and we will continue to expand in ways that deeply resonate with our consumers.”

Rihanna also expressed her excitement about welcoming Hillary Super as the new CEO, recognizing her as a strong leader who will take the brand to new heights. Super herself shared her enthusiasm for joining Savage X Fenty, highlighting the brand’s remarkable presence in the lingerie and apparel industry and its unwavering commitment to celebrating inclusivity and fearlessness.

Savage X Fenty has emerged as one of Rihanna’s most successful ventures, further solidifying her entrepreneurial prowess alongside her cosmetics company, Fenty Beauty. Garnering over $185 million in funding, the brand currently holds a valuation exceeding $1 billion. One of the key factors contributing to its success is the brand’s commitment to offering a diverse range of sizes, styles, and models, ensuring that every customer feels represented and empowered. Additionally, Savage X Fenty has gained widespread acclaim for its extravagant fashion shows, which transcend traditional runway presentations by incorporating celebrities, dancers, and musicians, creating a multi-dimensional and immersive experience.

Savage X Fenty is venturing beyond the realms of e-commerce by opening its first physical stores across the United States this year. The brand aims to establish seven stores by the end of 2023, strategically selecting locations in prominent cities such as Los Angeles, Houston, Las Vegas, and Atlanta. This expansion into brick-and-mortar retail not only allows customers to engage with the brand in a tangible way but also enhances the overall shopping experience by fostering a deeper connection between the brand and its clientele.

As Rihanna assumes a new role within Savage X Fenty, and Hillary Super spearheads the brand’s future endeavors, enthusiasts and industry observers eagerly anticipate the innovative and groundbreaking concepts that will undoubtedly emerge from this dynamic collaboration.


Frequently Asked Questions


Why did Rihanna step down as CEO of Savage X Fenty?

Rihanna stepped down as CEO to focus on creative direction while appointing a new CEO, Hillary Super, to oversee operations.

Who is Hillary Super, the new CEO of Savage X Fenty?

Hillary Super is an experienced fashion industry leader, previously serving as the global CEO of Anthropologie Group.

Will Rihanna still be involved in Savage X Fenty?

Yes, Rihanna will remain involved as the executive chair, overseeing creative direction and strategic decisions.

What are some notable achievements of Savage X Fenty?

Savage X Fenty has raised over $185 million in funding, achieved a valuation of over $1 billion, and gained recognition for its inclusivity and extravagant fashion shows.

How will Savage X Fenty expand beyond e-commerce?

Savage X Fenty plans to open physical stores across the United States to offer customers an immersive shopping experience.

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